Our Work
Autodesk - Digital Project Delivery: Narrative strategy
Autodesk needed to align messaging across siloed business lines under the banner of Digital Project Delivery. We interviewed 30 stakeholders to distill an overarching narrative, followed by 12 audience messaging modules that connect the narrative to the unique needs of specific industries, projects and users. The narrative achieved adoption across business units via website copy, campaigns, e-books, and events.
Johnson & Johnson: Rebrand and thought leadership
Johnson & Johnson Medical Devices was undergoing a critical corporate identity shift to Johnson & Johnson MedTech. We led messaging strategy and content development to position J&J MedTech as an innovative market leader (secured Most Innovative Company award) and industry thought leader (top-tier media coverage of executive; chairpersonship in top medtech industry association).
Exelon wanted to inspire a new generation of energy professionals to join the Fortune 100 company, but internal stakeholders struggled to find consensus on new website copy. Within a 48-hour window of being engaged to support storytelling, we crafted values-based copy that received immediate stakeholder approval and enabled our client to meet project deadlines.
Exelon: Copywriting
Autodesk: Keynotes and project management
Autodesk University is Autodesk’s flagship thought leadership and customer conference. We supported keynote production for five years, providing copywriting, project management and executive speaker preparation for 14 keynotes featuring dozens of presenters to audiences of 3,000+.
Autodesk - Platform: Narrative and content
Autodesk’s strategic move from desktop to cloud-based software required significant change management for customers. We developed the narrative strategy to establish the “why” behind change and customer benefits. We enabled company-wide adoption through website copy, sales presentations, internal-facing employee education modules, and five Autodesk University keynotes.
DWNLD Media: Go-to-market content positioning
The launch of DWNLD Media, an early leader in no-code app building for creators, required a flagship publication to demonstrate product-market fit and stakeholder buy-in. We led editorial operations and content programming that drove celebrity and influencer adoption, supporting an initial $2M raise (including WME) and subsequent Dropbox acquisition.
Pear Therapeutics: Messaging and coalition building
Pear Therapeutics developed the first FDA-approved mental health app but neither public nor private health insurers had designated coverage. We concepted and built a coalition and communications strategy that led to federal insurance coverage of certain apps in the category.
Starbucks: Strategic messaging and public affairs
Starbucks faced a legislative threat in its headquarters state, with a proposed bill that would capture unspent gift card balances as state revenue. We developed a public affairs strategy that killed the bill.
Autodesk - Manufacturing: Narrative and content
Autodesk needed to communicate its strategic move from desktop-based software to platform-based solutions for its design and manufacturing customers. We crafted an overarching narrative, which received business-unit adoption via website copy, customer stories, articles and an Autodesk University keynote that we authored.
Vigor Marine Group hired us to unify its brand story across recent business acquisitions, launch the rebrand and provide ongoing social media storytelling.
Vigor Marine Group: Rebrand
Washington Hospitality Association: Public relations
Washingtonians love their restaurants, but the state’s regulatory environment is pricing people out. Our messaging — connecting regulations to consumer prices — owned headlines across all Seattle major media outlets with 100% message pull-through.
Enterprise Washington: Education campaign
We concepted and built an education campaign strategy to re-cast the narrative around Washington State’s budget shortfall. We meticulously sourced data from public records and used consumer-friendly copy, graphics, and videos to tell the story of a budget that ballooned while outcomes cratered. The final tax package to fill budget gap was cut by more than half.
Life Flight Network: Internal communications
Life Flight Network, the largest not-for-profit air ambulance provider in the West, needed to deliver a consistent customer service experience. We built a communications-based training module for 100% organization-wide onboarding.